The LEGO Enterprise History

The history of this LEGO organization begins in 1932 once Ole Kirk Christiansen, a Danish father, decided to take up a business offering his real wood toys door to door in the town of Billund, Denmark. He referred to as his start up business “Lego” – a combination of two Danish ideas, “leg godt, ” which necessitated “play very well. ”

In 1958, you can actually founder, Godtfred Kristiansen, copyrighted a system to get coupling the plastic bricks that would eventually become generally known as https://lego-x.com/2020/08/05/why-play-with-lego LEGO “Automatic Products Bricks. ” The invention allowed LEGO to produce more diverse and complex toys.

After that, LEGO expanded its offerings and began to serve both girls and boys. It unveiled a line of “Minifigures” in the mid-1970s that designed human data with posable arms, and in addition marketed rings sets just for young girls.

Some other expansion more than three decades ago saw the creation of LEGO Space sets, a review of astronaut minifigures, rockets and spaceships, amongst other popular themes. In 1999, the LEGO Group entered the Star Wars market, launching pieces featuring the X-wing jet fighter and NECKTIE Fighter.

While the company grew, it needs to increase their ability to add new products quickly and successfully. To this end, it chosen management consultant Jorgen Vig Knudstorp.

He helped the business cut down on inventory and reduce creation time. He encouraged the company to build relationships with significant toy companies, including Goal, Wal-Mart and Toys ‘R’ Us.

This individual also presented LEGO Concepts, an online community where admirers could furnish proposals for new Lego sets they wanted to find produced. This allowed SEGLAR to test the appeal of new tips and gain feedback prior to committing to these people.

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